From on-prem to SaaS. From SaaS to AI-native.
Designing B2B software's second growth curve.
Brought in when the product or go-to-market playbook stops working.
Resets, repositioning, capital discipline, AI-era transitions.
Tata Consultancy Services, Microsoft, Accenture, Adobe, Sitecore, Salsify, Emplifi, and SoftwareValue.ai.
Over USD 1.02 billion in revenue, delivered.
Advise
Long partnerships with founders, CEOs, and investment partners on product, pricing, and growth.
Speak
Keynotes, fireside chats, and executive briefings on AI, go-to-market, and category creation.
Serve
Selective board and interim leadership engagements where outcomes are non-negotiable.
Featured in
- Published Adobe · MarketingProfs · Digital Marketing Magazine · Total Retail · We Are Tech Women
- Press SiliconANGLE · Internet Retailing · Modern Retail · The Grocer · Global Banking and Finance · Bdaily · Grocery Trader
- Stages Adobe Summit · Sitecore Symposium · VivaTech · DES · eTail · ISB Digital Summit
- Podcast Blindspots, The Compete Network
Ideas
Investor note · June 2026
When the Code Stops Being the Moat, Diligence Has to Find Where It Went
Bain vibecoding replicas of acquisition targets in diligence is not a toy but a repricing instrument, and once a clone takes a weekend the moat was never the code but the position around it.
Essay · June 2026
The supervision cost of AI adoption
AI adoption does not remove the work but converts doing into reviewing, and the unbudgeted supervision load is a structural drag on the very margin AI is supposed to expand.