From on-prem to SaaS. From SaaS to AI-native.
Designing B2B software's second growth curve.
Brought in when the product or go-to-market playbook stops working.
Resets, repositioning, capital discipline, AI-era transitions.
Tata Consultancy Services, Microsoft, Accenture, Adobe, Sitecore, Salsify, Emplifi, and SoftwareValue.ai.
Over USD 1.02 billion in revenue, delivered.
Advise
Long partnerships with founders, CEOs, and investment partners on product, pricing, and growth.
Speak
Keynotes, fireside chats, and executive briefings on AI, go-to-market, and category creation.
Serve
Selective board and interim leadership engagements where outcomes are non-negotiable.
Featured in
- Published Adobe · MarketingProfs · Digital Marketing Magazine · Total Retail · We Are Tech Women
- Press SiliconANGLE · Internet Retailing · Modern Retail · The Grocer · Global Banking and Finance · Bdaily · Grocery Trader
- Stages Adobe Summit · Sitecore Symposium · VivaTech · DES · eTail · ISB Digital Summit
- Podcast Blindspots, The Compete Network
Ideas
Investor note · May 2026
AI roadmap theatre: why most B2B software AI strategies will not move the growth curve
Most software boards treat an AI roadmap as an AI strategy, but the first two years of disclosed shipping show the feature inventory has not moved revenue, retention, margin, or category position.
Investor note · May 2026
Software multiples in the agentic era
The SaaS multiple framework assumed durable recurring revenue, low cost to serve, and 80-point gross margins, and agentic AI tests all three at once, splitting the category into three cohorts that should be priced separately.