Turning invention into revenue.

I help B2B software companies find their next phase of growth. Usually I am brought in when something has stopped working: the product strategy, the go-to-market, or the pricing. They need someone who has fixed it before.

I have done this for 25 years, at Adobe, Sitecore, Salsify, and Emplifi, and earlier at Microsoft, Accenture, and Tata Consultancy Services. The work across them has produced more than a billion dollars of revenue.

At Adobe I spent six years building the Digital Experience Platform business across Europe, growing bookings 29% a year and lifting average deal size fourfold. Sitecore brought me in to reposition its flagship platform, the source of 76% of revenue, and to bring its first AI product to market with Microsoft as the launch customer.

Salsify needed its global go-to-market rebuilt from the basics, so I halted premature vertical bets and sharpened its Commerce Experience Management positioning. At Emplifi the brief from the CEO and board was profitable growth in a hard capital market: I refreshed the three-year plan, retired the underperformers, turned down the wrong acquisitions, and started its first partner programme.

Sitecore, Salsify, and Emplifi were each private-equity owned, backed by EQT, Warburg Pincus, TPG, Audax, and Sixth Street. For the past decade, investors in the sector have also come to me directly for a read on technology M&A and on the categories I know best: SaaS, digital experience platforms, product information management, and digital analytics.

In 2024 I founded SoftwareValue.ai, an AI-native company developing agentic AI for B2B sales and marketing. I built it on AI agents working alongside a small team and shipped the first product within months. That experience is what I now bring to advising on AI in go-to-market. I advise a small number of companies and investors, including Level Access, a KKR-backed software firm, and Farview Equity Partners.

What I have learned across all of it is straightforward. Good products do not sell themselves. Whether a company succeeds comes down to connecting what the product can do to what a customer will pay for. That is the problem I have spent my career on, and the work I take on now.